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About project

A visual identity and digital design project for Tartufo.com, an Italian truffle business.

The identity pairs a symbol inspired by the texture of a truffle with a palette of charcoal, warm ochre and ivory. Tartufo Sans, a customised version of Epilogue with a modified lowercase ā€œgā€, adds a typographic detail specific to the brand.

The website brings together fresh truffles, the people who find them, recipes and seasonal information in a responsive layout. Social media templates extend the identity across educational carousels, stories and event posts, using consistent typography, photography and graphic elements.

The scope covered brand identity, typeface customisation, desktop and mobile website design, and social media templates.