About project

A complete visual identity developed for a one-day convention dedicated to the future of Centri Commerciali Naturali (Natural Shopping Districts) in Tuscany.

Organised by Regione Toscana in collaboration with Confcommercio, Confesercenti, ANCI and Fondazione Sistema Toscana, the event brought together institutions and industry representatives to discuss the future of local commerce.

From the visual concept to its application across posters, promotional materials and multiple communication formats, the project aimed to create a distinctive and consistent identity for the event.